Record #:

43298

Author(s):

Allen, Tess

Abstract:

"Everybody in Charlotte--businesses, nonprofits, schools--seem to be re branding these days. Here's why and how they're usually more than just cosmetic changes."

Source:

Charlotte Magazine (NoCar F 264.C4), Vol. 27 Issue 4, April 2022, p14-16

Subject(s):

Branding (businesses)