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Caleb Davis Bradham

In 1893, Caleb Bradham opened a drugstore in New Bern, where he concocted soft drinks. One was called Brad's Drink, and in 1898 it became Pepsi Cola. Although Bradham made millions, fluctuating sugar prices contributed to his bankruptcy in 1923.
Journal of the New Bern Historical Society (NoCar F 264 N5 J66), Vol. 4 Issue 1, May 1991, p32-39, por, bibl
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