Access to articles in regional publications that pertain to a wide range of North Carolina-related topics.

Tourism's ROI


Author(s):
Abstract:
The state ranks 12th nationally in tourism but only 27th in tourism promotion. The industry's Travel 2000 plan seeks legislative doubling of its marketing budget to $13.8 million, to make the state more competitive in attracting visitors.
Source:
North Carolina (NoCar F 251 W4), Vol. 54 Issue 4, Apr 1997, p56, il
Record #:
3271