Record #:

27113

Author(s):

Hudnall, David

Abstract:

Chris Kolmar and Nick Johnson are the creators of Chasing Chains, a business clickbait site that produces advertisements based on viral internet content and data mines. Kolmar created an algorithm that examines census data and internet trends to decipher which ads attract the most clicks and shares.

Source:

Indy Week (NoCar Oversize AP 2 .I57), Vol. 33 Issue 17, April 2016, p10-13, il, por

Subject(s):

Computer software developers; Internet industry