NCPI Workmark
Articles in regional publications that pertain to a wide range of North Carolina-related topics.

Touch that Dial! Rating the Candidates

Record #:
Frank Biocca, professor of journalism, conducted a study on audiences of the 1988 presidential campaign. Participants used an audience response system to indicate their agreement or disagreement with what a candidate said on television. Biocca found that audience opinion is partly influenced by nonverbal or inadvertent information.
Endeavors (NoCar LD 3941.3 A3), Vol. 6 Issue 4, Summer 1989, p15, por