Record #:

25801

Author(s):

Derewicz, Mark

Abstract:

Philip Meyer is a professor of journalism who has studied public-opinion research for decades. Newspapers typically use polls to collect public opinion data, but according to Meyer, they could use more in-depth social science methods to find underlying reasons for people’s decisions and actions.

Source:

Endeavors (NoCar LD 3941.3 A3), Vol. 24 Issue 1, Fall 2007, p41-43, por

Subject(s):

University of North Carolina at Chapel Hill. School of Journalism and Mass Communication