Record #:

1833

Author(s):

Sharpe, Bill

Abstract:

Trone Advertising of Greensboro, creators of the Joe Camel logo, assumed the daunting task of polishing the image of Canandaigua Wine Co., makers of Richard's Wild Irish Rose wine, a brand that is overwhelmingly associated with winos.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 14 Issue 9, Oct 1994, p10, por

Subject(s):

Trone Advertising (Greensboro)