Articles in regional publications that pertain to a wide range of North Carolina-related topics.
The Name Game
Record #:
15777
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Abstract:
Pace discusses the money that universities and their sports teams pull in when the team logo is licensed for sales. In many schools the university and the sports department divide the royalties equally. When the licensing program began in the state in 1982-83, UNC received royalties of $43,000. By 1987-88, royalties had grown to $270,000.
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