Access to articles in regional publications that pertain to a wide range of North Carolina-related topics.

Finding A Niche


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Abstract:
A small business that can offer a unique product or service that meets an unfilled consumer demand or desire is termed a niche business. The authors profile four companies that are representative of the many North Carolina firms that have found a niche. They are The Aviation Group (Raleigh); U.S. Cooler, Inc. (Tarboro); Total Concept, Inc. (Winston-Salem); and Long Life Lighting, Inc. (Charlotte).
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Record #:
14052