Abstract:
When Bryan McIntyre, general manager of radio station WPTF, was hired, the station's format was heavy on sports, news and information, along with mild mannered music. Listeners were drifting away. His solution - more talk, less music. Enter Bob Kwessel, described by McIntyre as \"a wild man, loud-mouthed, and obnoxious,\" a person who irritated everyone, but drew listeners. Now WPTF has climbed back atop the Triangle's radio ratings.