Greenville, county seat of Pitt County, is OUR STATE magazine's Tar Heel town of the month. Originally named Martinsborough for the state's last royal governor, the city was moved to its present location on the Tar River in 1774 and renamed Greenville for Revolutionary War hero Gen. Nathaniel Greene. Greenville is home to East Carolina University and the East Carolina University School of Medicine. Cotton and tobacco drove the economy from the mid-19th century until these crops faltered in the late 20th-century. Today's major industries include DSM Pharmaceuticals, Harper Brush Works, Grady-White Boats, and ASMO, a maker of electric motors.