Record #:

3251

Author(s):

McMillan, Alex Frew

Abstract:

Meat snacks may not be everyone's favorite snack food, but good marketing and advertising have made GoodMark Foods' premier meat snack, Slim Jim, a household name and a product with three straight years of double-digit growth.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 17 Issue 5, May 1997, p26-30,32, il Periodical Website

Subject(s):

Food industry and trade; GoodMark Foods, Inc. (Raleigh)

Record #:

3328

Author(s):

Kirk, Phil

Abstract:

Ron E. Doggett, Chairman and CEO of GoodMark Foods, Inc., has led his company to first place in meat snacks production and marketing. The company, known for its Slim Jim snack, produces forty percent of the market.

Source:

North Carolina (NoCar F 251 W4), Vol. 55 Issue 6, June 1997, p8-10, por

Subject(s):

Food industry and trade; GoodMark Foods, Inc. (Raleigh); Doggett, Ron E., 1934-

Record #:

15693

Author(s):

Norris, Jeannie Faris

Abstract:

GoodMark Foods Inc. proves there is still a strong market for junk food among the nation's snackers. The Raleigh-based company owns the \"meat snack\" category, with their signature product, Slim Jim, capturing forty-two percent of the market. Along with their other products, the company topped $100 million in revenues in 1987.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 8 Issue 5, May 1988, p83-85, il Periodical Website

Subject(s):

GoodMark Foods, Inc. (Raleigh); Snack food industry--Raleigh