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Record #:
22448
Abstract:
Many years before there was a strong demand for organic health food, Roger Derrough, founder of Earth Fare, treated health-conscious shoppers to fresh food and the idea of eating organically. Flowers recounts how Derrough's organic food store in Asheville grew from a fringe specialty store to be a major player in organic foods with over a dozen markets in North and South Carolina, Tennessee, and Georgia.
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