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Although he is in competition with fast-food giants like Hardees and Bojangles, Maurice Jennings has built Biscuitville into a $30 million business since it began in 1975. The company does not do giant franchises. Nor has it gone nationwide; all but five of the stores are within an hour's drive of the headquarters in Winston-Salem. Biscuitville sticks close to its biscuit theme and cuts out a dinner by closing at 2 p.m. Staying with these approaches has kept the company in dough.