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Record #:
6754
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Abstract:
Eighty-seven years ago, Cheerwine, a burgundy-colored cola with a hint of lemon-lime, was first bottled in Salisbury, in Rowan County. As the company approaches its centennial in 2017, it still remains family-owned. The company markets in eleven other states, but makes most of its revenues in North Carolina. The company has developed a respectable mail-order business for North Carolinians who have moved away. Prunkl discusses the history of the company.
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Record #:
5490
Author(s):
Abstract:
Cheerwine was developed in Salisbury over eighty years ago. The soft drink, though marketed in other states, makes most of its revenues in North Carolina. Murray discusses the history of the company and its plan to market the local product across the country to a younger consumer group.
Source:
Business North Carolina
(NoCar HF 5001 B8x), Vol. 22 Issue 3, Mar 2002,
p22-27, il
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Subject(s):
Record #:
5500
Author(s):
Abstract:
Cheerwine, a burgundy-colored cola with a hint of lemon-lime, was first bottled in Salisbury, in Rowan County, in 1917. Cheerwine still remains a family-owned business. The company has begun marketing outside the state and also has developed a respectable mail-order business for North Carolinians who have moved away.
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