Record #:

14879

Author(s):

Grissett, Ellen

Abstract:

Dee Birke and Rick Ray of Charlotte maxed out their credit cards in 1978 to buy the television rights for their first sports venture - the Great Alaska Shootout. They gambled that die-hard N.C. State basketball fans would tune in to see their team. They did, and Raycom Sports was born. It is now the country's largest sports syndication company, growing from $80,000 in net advertising sales in 1979 to a projected $30 million in 1985.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 5 Issue 11, Nov 1985, p45-46, 48-49, por Periodical Website

Subject(s):

Television broadcasting of sports--Charlotte; Raycom Sports (Charlotte)