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for "Dudley, Joe Louis, Sr., 1937-"
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Sellmeyer recounts the story of Joe Louis Dudley, Sr., the son of a poor Beaufort County farmer, who rose from poverty to become the millionaire owner of one of the Southeast's largest ethnic hair-care products companies--Dudley Products. His forty-state market stretches from coast-to-coast, where his employees sell to 23,000 cosmetologists at more than 12,000 beauty salons.