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The world’s largest black bears and highest black bear densities are found on the Albemarle-Pamlico Peninsula of eastern North Carolina. The historic waterfront community of Plymouth is building its brand on the black bear. One popular event is the Fourth Annual North Carolina Black Bear Festival on June 2-3, 2018.
Created in 2015, Plymouth's NC Black Bear Festival is held on the first weekend of June. The Town of Plymouth has adopted the black bear as their brand, painted it on their water tower, police cars and fire trucks. There is a black bear museum called 'Bear-Ology' and an antique shop called 'Bear Necessities.'