Record #:

15772

Author(s):

Padilla, Arthur; Cunningham, Hugh

Abstract:

College sports are a multi-million dollar investment. With so much money and prestige on the line at many schools, earning is often pitted against learning. Such pressure is changing the rules of college sports. Arthur Padilla, associate vice-president for academic affairs for the 16-campus University of North Carolina and a member of the economics faculty at UNC-Chapel Hill and Hugh Cunningham, professor of journalism emeritus at the University of Florida, who has served as a special assistant to its president and as director of university information, offer two views on what has happened and what should be done.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 8 Issue 11, Nov 1988, p28-30, 32-35, il, por Periodical Website

Subject(s):

College sports--Management