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T. H. Pearce, "The Persistence of Mrs. Joe Person", The State, October 1986Notes
Text and Image(s) from
Magazine [Page 22]
The Persistence of Mrs. Joe Person
A developer of patent medicine, a musician, a lady ahead of her time...
spurned by some, admired by many.
By T. H. PEARCE
Before the science of medicine had reached its present advanced state and
before physicians were as widespread as today, "patent medicines" played
an almost unbelievable role in the treatment of illness. Some of the
medicines were based on sound theory and made of ingredients still in wide
use in the compounding of medicines. Others, developed solely to make a
quick profit, were of no possible benefit.
Being a native Franklin countian, I had always heard of Mrs. Joe Person's
remedy and knew that she had been a member of a prominent county family
and once lived in the beautiful house now owned and occupied by the L. W.
McGhee family, north of Franklinton.
My interest was really aroused, however, when I was writing a history of
the county a few years ago. As I looked over old newspapers, I found ads
for Mrs. Person's remedy, testimonials to its value, accounts of picnics
and parties at her home "Greenwood," and mention of her musical
accomplishments, all of which sparked my interest in her career.
Had circumstances not dictated otherwise, it is highly likely that Alice
Person would have lived out her life as a typical gracious hostess,
devoted wife and mother on a prosperous plantation.
"Not A Care"
She was born and reared in Petersburg, Virginia, where she lived until she
married Joseph A. Person in 1857. After the wedding, Person brought his
bride to his beautiful country home located on a hill overlooking Tar
River, about 4 miles north of Franklinton. Both of the newly-weds were
members of old and prosperous families.
To quote Mrs. Person's own words, from a journal in the possession of her
great-granddaughter, Mrs. Louise Stephenson of Raleigh, N.C., "Not a care,
not a responsibility, not a thought or fear for the future did I have." As
was the case with so many other southern families of the period however,
the future held hardship and sorrow.
The first test of Alice Person's character came as a result of The War
Between the States. Joseph Person raised a company of volunteers and left
to serve the Confederacy. Alice, left to look after the plantation and her
small children, managed admirably.
Because of an old injury to his leg, badly broken when he was fox hunting,
Joe Person was soon discharged. Before long he suffered a severe stroke
that partly disabled him and created an even heavier burden on Alice.
An Amazing Cure
One of their daughters became ill with scrofula, a type of tuberculosis of
the lymph glands that was common in the days before cows were tested for
the disease, and milk was pasteurized. The physician said he had done all
he could and that the child probably would not last until the next day.
As Mrs. Person watched over her desperately ill daughter she was visited by
an old woman who told her she had come to cure the child. She knew the
ingredients for a medicine an old Indian had given to her father, that
would cure scrofula. The distraught mother's inclination was not to submit
her daughter to any more medicine, but impressed by the woman's earnestness
and driven to the point of being willing to try anything that might help,
she agreed and accompanied her to the woods to gather the herbs needed for
the medication.
Following the woman's directions, the medicine was prepared and given to
the patient throughout the night, though Mrs. Person said she had no faith
in its ability to help.
By morning the child was markedly improved and in three weeks she was
well!
This was the origin of Mrs. Joe Person's Remedy!
![]()
[Caption] Photograph of Mrs. Joe (Alice)
Person from the front of her journal, owned by her granddaughter, Mrs.
Louise Stephenson of Raleigh.
Things seemed to improve somewhat from this point. Some semblance of
normality returned. Joseph was able to look after the farming to a limited
degree, though they had to sell portions of their extensive holdings to pay
expenses.
Mrs. Person never forgot the powers of the remedy given to her by the old
lady, and every time she heard of a case of illness similar to the one
that had stricken her daughter, she made a batch of it and sent it to
them. "I never failed to cure a single case," she said. It was soon known
as "Mrs. Joe Person's Remedy."
As people heard of the remedy they wrote, enclosing money for the medicine
until it became the source of a considerable income.
Spurned By Doctors
With a determination to make her remedy available to everyone, she told her
husband she was going to Raleigh to offer it to the medical profession free
of charge.
Her husband warned that she was being naive and the medical profession
would have nothing to do with her or her remedy. But, "spurred on by the
purest of motives", Alice Person was not to be discouraged.
She called on several Raleigh physicians and offered free treatment of
their scrofula patients in return for recognition by the doctors that her
cure was
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legitimate. Finally she found one doctor who was willing to examine her
test cases.
Armed with this she inserted the following ad in the Raleigh News &
Observer and Evening Visitor.
A Card
As a result of the ad, she got the test cases, and, after the doctor
repeated his willingness to examine them, she told the patients to
assemble at the Yarborough House.
No Show
Came the appointed time, the patients were on hand, but the doctor failed
to appear.
On March 17, at 4 P.M. the patients were again on hand at the Yarborough
house, but instead of the doctor Mrs. Person received a hand-carried
letter that read,
Mrs. Joe Person: Madam,
She still believed the doctor was sincere, and she called on him once more
to tell him that her desire was to give the remedy to the world
through the medical profession; that she wished to do this in person at
the State Medical Convention to be held in Concord on May 11, 1882. She
wanted to be introduced there by the medical fraternity of Raleigh and
given a chance to prove her claims.
Denied Again
The doctor assured her that if her cure really worked, that her not being a
doctor would be no barrier to her receiving honors and discussion in
medical journals. So, once again she told her story privately to leading
physicians. At the medical board meeting, however, she was denied a
hearing, a seeming betrayal about which she complained bitterly in her
journal.
In the meantime she began to receive more and more orders for "Mrs.
Person's Remedy." She had tried to give the medication to the medical
profession and been rebuffed, now she would sell it. The right means of
distributing the remedy could bring a fortune to her and her family. There
was no doubt of its effectiveness as proved by the many unsolicited
testimonials.
The Charlotte Venture
Her spirits having recovered somewhat from the cavalier treatment of the
Raleigh medical fraternity, one morning in the fall of 1882 she boarded
the train in Franklinton, determined to find a large scale distributor for
her remedy in the "Queen City" of Charlotte.
She called on wholesale distributors without luck, finding that while "Mrs.
Joe Person's Remedy" was well known elsewhere no one had heard of it in
Charlotte. She carried printed circulars and visited from house to house
in residential sections but did not sell a single bottle of her medicine.
She returned to Franklinton discouraged, not realizing the slow success
that would occur.
Two weeks passed and then she started receiving orders from Charlotte. The
first wholesaler she had visited requested an initial shipment of two
dozen bottles, then a doctor ordered two dozen more. Her trade was
established and resulted in the sale of thousands of bottles in Charlotte,
as well as other areas and towns in the state.
"Greenwood" became a center of social life in the Franklinton area when
Mrs. Person was not away on one of her "promotion" trips. Invitations to
parties, balls, and picnics there, were valued by residents of Franklin
and surrounding counties and reported in the press.
![]()
[Caption] "Greenwood," home of Mr. and Mrs.
Joe Person until it was sold to pay debts in 1884. It is located about
four miles north of Franklinton and is owned and occupied by W. L. McGhee.
The house was renovated to its present-day Victorian appearance by the
present owner's grandfather, W. L. McGhee, and is on the National Register
of Historic Sites.
Business Expands
Had she been content to operate on this scale, it is probable that her
fortunes would have continued to increase modestly, but she foresaw
greater possibilities for her medicine.
In May 1883 she was contacted by a group of Pennsylvania men who wanted to
buy rights to her remedy, promote it, and pay her a royalty. She signed a
contract with them, but they did not carry out their promises. Years later
she was awarded $1,250 in damages in a resulting law suit.
Finding that production of her remedy was simply too much for one person,
she accepted an offer from a Charlotte man to enter into partnership with
her. She would furnish the formula
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and some 2,000 bottles of the remedy on hand and continue the work of
promoting and selling it. Her new partner looked after the bookkeeping,
purchasing supplies, etc.
![]()
[Caption] Mrs. Joe Person's Remedy.
The business grew. While on a business trip in April of 1884, she was
called home by the distressing news that her long disabled husband had
passed away. After sometime back at "Greenwood" she felt that she needed
more than ever to promote the sale of her remedy.
Attacked By A Minister
A Methodist minister wrote a letter to the Raleigh Evening Visitor
in which he accused her of abusing the physicians of Raleigh and making
unsavory promotions. Mrs. Person was deeply hurt by this attack on her by
a stranger.
On April 29, 1884, she wrote a reply. A copy of this letter is in her
journal, mentioned before: "Clothed in your ministerial garb, you have
uttered a slander which, divested of it, you would never have dared to
utter. Your attack was upon one quietly pursuing the vocation which duty
had assigned her-one who never did you a harm. You dealt a blow calculated
to injure one you thought powerless to defend herself."
She provided a list of names of persons who would attest to her character,
including some of the state's most prominent and respected people. Even
the accuser's brother supported her, but no apology was forthcoming.
Mrs. Person Defended
Many other prominent people did write to the Evening Visitor in
defense of Alice Person. One of these was the noted writer of the period,
Mary Bayard Clarke, of New Bern. She mentioned that Mrs. Person had
attempted to give her discovery to the medical profession and said that,
"Every woman who, like Mrs. Person, is working for the support of her
family, ought to rise, not in her defense ... but in self defense."
She added that the only reason she could think of that might have caused
the minister to write such a letter was his having "bad blood," in which
case he might benefit from a dose of Mrs. Person's Remedy.
As Mrs. Person wrote of the affair in her journal, "The mountain labored
and brought forth a mouse."
Another Betrayal
Sales of the remedy boomed. The indomitable Mrs. Person was on the road
almost constantly promoting and selling. She sold the remedy to
physicians, jobbers, merchants and individuals. This was the era before
high powered advertising. Personal contact was needed and this is what she
gave to the partnership. Thousands of bottles were sold. She thought once
more that her business was proceeding with great success. She did the
selling while her new partner looked after the bookkeeping.
But one day she was confronted by a supplier who accused her of not paying
her bills. Upon investigation, she discovered that the business was
virtually broke, her partner having apparently lost all the money she had
taken in.
Mrs. Person knew that she had been robbed, but was determined that he would
not get control of her remedy. She called on a Charlotte physician who knew
the value of her medicine as well as that of her character. He immediateley
offered to put up the money needed to pay off the debt and buy the
materials to make a new supply of the remedy. She then forced a
dissolution of the partnership.
Again she went on the road to sell and promote her remedy. Testimonials
flooded in. Moving to the eastern part of the state, she found that the
market for the remedy grew and once more the work made her amenable to a
partnership offer. This one was a little different though. Having once
come close to losing her trademark and formula, she wanted any new
contract drawn to assure that in the event the partnership was dissolved
for any reason, she still retained title.
"Greenwood Sold"
As a result of her earlier, unfortunate partnership, she had been unable to
pay off the mortgage on "Greenwood" so in the fall of 1884 she sold the
estate for the face value of the mortgage.
She moved to a smaller place in Kittrell, a few miles north of "Greenwood".
All her debts were liquidated with the sale of her farm. She had taken care
of and educated her family, and at this period of her life she was again
able to resume the music that had given her and her friends such pleasure
in her early days.
At the Raleigh Exposition, forerunner of today's State Fair, some friends
asked her to play her old tunes at a musical exhibition. A crowd gathered
and, hearing her play, the owners of a Richmond music house made her an
offer to play for them and demonstrate their pianos at fairs to be held
that fall. She accepted the offer. This gave her a chance to travel,
promote her remedy, and earn money doing what she loved, playing the
piano.
Music And Medicine
The rest of her career combined music and medicine. She performed at fairs
and expositions across the south, Dallas, Richmond, Atlanta, Raleigh,
Charlotte and elsewhere, demonstrating pianos. At other times she
travelled the roads of North Carolina selling her remedy as well as some
of her own music compositions. She was one of the state's best known
women. It would be hard to say whether she was better known for her remedy
or her music.
The Knoxville, Tenn. Sentinel described her as a "unique musical
genius", while the Dallas, Texas, Morning News wrote, "Mrs. Joe
Person is one of the most accomplished pianists that has ever visited
Dallas."
There are a number of interesting anecdotes collected in Mrs. Person's
journal written between 1892 and her death in 1913. These, indeed the
entire journal, make interesting reading. It is hoped that someone will
prevail on Mrs. Stephenson to have it published for sale to the public. It
deserves a place in North Carolina history.
Scrofula is virtually unknown today. We no longer drink raw milk; and we
have new drugs, perhaps based on ingredients that were in Mrs. Person's
remedy. One thing is sure, the world would be a better place if there were
more people like Mrs. Joe (Alice) Person.
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