Transcription for the above image(s):
[Page 65]
What about this? Two thirds of proceeds of first sale spent on
advertising!
[Article 1]
A WOMAN’S ENTERPRISE.
AN IMPORTANT AND PROMISING INDUSTRY YET IN ITS INFANCY.
How a Persevering Woman Overcame Obstacles and Achieved Success in Spite of
Unfavorable Circumstances.
The visit of Mrs. Joe Person to the city in the interest of her valuable
remedy for blood diseases, suggested to a reporter the thought that the
readers of THE GLOBE might be interested in some facts relating to the
discovery of the medicine that has made her name a household work in North
Carolina. Acting upon the suggestion, the reporter obtained an interview
with Mrs. Person, and learned from her own lips, the story of her
discovery and the ups and downs she had experienced in bringing a
knowledge of the wonderful curative powers of her medicine to suffering
humanity.
Some time prior to the death of her late husband, a child of Mrs. Person’s
lay dying of scrofula. The physician in attendance called for the last
time, and went away saying that the child could not live through the
night. Without one beam of hope, the grief stricken mother prepared to
watch the vital spark depart and leave her baby a lifeless piece of human
clay; but as the end seemed to be approaceing [approaching], an old woman who sat by the bedside,
was reminded of a preparation of wild herbs, which an Indian had revealed
to her father as a sovereign remedy for all diseases of the blood; and
though it seemed that all hope of human aid was gone, Mrs. Person yielded
to her importunate request, to give it a trial as a last resort, and
together they went to the woods near by, and hastily gathered the herbs.
No time was lost in preparing and applying the remedy, and in the morning,
the child was not dead, but improvement was clearly apparent. The
treatment was continued, and in three weeks the baby was well.
Such convincing proof of the curative properties of the preparation were
not lost on Mrs. Person. She knew that the medicine was good, and she
permitted no opportunity to test its merits to pass unimproved. Whenever
she heard of a person afflicted with scrofulous or other blood diseases,
she sent a quantity of the medicine with a request to give it a trial and
report the result. By this means, she came into the possession of many
valuable testimonials of undoubted cures before she was prepared to place
her remedy on the market. The first testimonial she received was from a
gentleman whose three children had been treated for scrofula two years
without relief. In less than three weeks from the time they began taking
Mrs. Person’s remedy they were sound and well.
The first money that Mrs. Person ever received for her remedy, was from a
gentleman who had received great benefit from using some medicine that she
sent him. He sent her twenty-five dollars, seven of which she invested in
stock, and the other eighteen she spent for newspaper advertising. (What
an example for business men who do not think that advertising pays!) From
such a beginning, her business has grown until her sales last year
amounted to 4,447 bottles, and the demand is still increasing.
Thus Mrs. Person began her business career. Her husband was dead, and she
had several small children to feed, clothe and educate. With her faith
firmly pinned to the merits of her medicine, and with confidence in the
success of her efforts to introduce it to the public, she went to work
heroically to build up a business and support her family. In the
prosecution of her plans, she has met with misfortunes and reverses; but
her courage never wavered and her efforts never flagged.
At the present time, Mrs. Person’s business may be said to be in a
flourishing condition. Though, the necessities of her family have
prevented the accumulation of capital from the profits of her sales, she
has a large and growing demand for her remedy from all North Carolina and
parts of Virginia and South Carolina. She now enjoys a fair income; but it
is nothing compared with what it would be if she had ample capital to
enable her to seek trade in other parts of the country. From the success
she has attained, it may be easily imagined what results would be achieved
if she had the resources of any one of three or four manufacturers of
proprietary medicine at Atlanta. She certainly has vim, enterprise and
business capacity, and there seems to be no doubt that she has a remedy
that possesses merits equal to any of the proprietary medicines that have
made great fortunes for the manufacturers of them.
With these thoughts in mind, the reporter asked Mrs. Person if she would
remove to Durham if any person in the city were disposed to furnish
capital sufficient to enlarge and prosecute the business. She replied that
she would, or that she would remove to any other city for that matter; but
that for various reasons, she would prefer to come to Durham. She knows
that there is money as well as healing in her medicine, and she has no
doubt that a fortune could be made out of it in a few years if she had
capital sufficient to put the business on a proper basis.
A real promoter!
